Inbound marketing — 21 tips for success.

Inbound marketing is the wave of the future. Businesses that want to increase their customer base and retain the clientile that they presently have will have to revise their marketing stratigies in favor of inbound versus outbound marketing.

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21 tips to help you succeed with your inbound marketing strategy./

Attract Visitors Online

1 — Provide Value and Create Credibility by Blogging

77% of Internet users read blogs

Businesses that blog get 77% more traffic than those that don't

61% of US consumers have made a purchase based on a blog post

Can you see the power of blogging?

2 — Leverage Social Media for Traffic

There are 4.2 Billion monthly active users online in the top 8 social networks. Talk about the traffic potential and a pool of new customers.

3 — Take Advantage of SEO to be Discovered on the Web

Gone are the days when people look at paper-based yellow pages to find businesses. Nowadays they are more likely to use a search engine. Have your SEO set-up correctly and continuously work on it to get more leads online naturally on an ongoing basis.

4 — Use Other's Audience to Your Advantage (In a Good way, of course)

There are plenty of influencers in any niche in today’s digital world; all you have to do is find the right influencer and a way to work with them, so you can pitch to the audience they have already built. Do you want 650% return on your investment? Influencer marketing is the way to go.

5 — Use Pay Per Click and Retargeting Ads

Retargeting can convert 70% more online visitors and increase brand searches by a whopping 1046%.


6 — Use a Call-to-Action in Your Home Page

70% of businesses online do not have a call to action on the homepage of their website. Use a prominent CTA button above the fold on the home page to convert leads.

7 — Offer Valuable Content to Convert Leads

Content Marketing costs 62% less than traditional outbound marketing and can generate 3x times more leads. Create a content library that can serve you and your potential customers well, over a period of time.

8 — Increase Your Conversion through Landing Pages

56% of all website clicks are directed to a landing page and not the homepage of a website. Why? Landing pages can be targeted to a specific outcome, objective or a typical client profile.

9 — Boost Conversions through Email Opt-Ins

You will find every website attracts visitors who are not ready buy just as yet. You need to find a way to communicate to these prospects in the future to create a second impression or reminder; an opt-in or email sign up is the best way to do so.

10 — Build Credibility with Social Proof

88% of people trust reviews; customer reviews is the best way to build confidence and trust.

Close Customers

11 — Use a Customer Relationship Management (CRM) Software for managing Leads

Each salesperson can increase their revenue by 41% when they use a CRM tool to manage their leads.

12 — Email Marketing has Sales Potential

Email marketing is the most effective form of marketing. For every $1 spent on email marketing, the return on average is a whopping $44.25!

13 — Automate Your Marketing

If emails are so effective, why not send them on auto-pilot? What is better than email marketing? Automated emails that are personalised. Business can get an increase on revenue above 10% in a time period of 6 to 9 months when they automate their marketing.

14 — Create Content Focussing on Sales

FAQs, product specifications and demo videos are all examples of sales focussed content that gives potential clients more confidence for taking sales related action.

15 — Measure Marketing ROI

Consistently track and measure content marketing efforts. Use analytics tools to see where you are getting big “bang for buck.” Remember not all inbound marketing efforts are created equal nor do they produce the same results.

Delight Fans and Followers

16 — Customer Experience Starts with Customer Support

There is a 65% chance of a customer becoming an ex-customer with one bad customer service experience. If you want to keep your customers and build brand loyalty, focus on providing an awesome customer experience from day one.

17 — Create Social Media Communities

Followers of brands in social media are 53% more loyal and can spread the brand name. These people are more likely to stick to the brand and its products for a long time. They may even overlook a bad experience or a cheaper competing product.

18 — Loyal Clients need a Reward

The cost of acquiring a new client is 5x times more than keeping an existing one. Hence, the need to reward loyal clients to keep them coming back for more. Happy clients are the best brand advocates and word-of-mouth marketers.

19 — Personalize the Experience for Better Engagement

Emails that address the customer by name rather than a generic greeting and displaying related products/services based on past history or preference can all lead to increased engagement which in turn can lead to an average 20% increase in sales.

20 — Get Feedback using Survey Tools

You can lose a client with one bad experience and it takes up to 12 positive experiences to make up for the bad one. So in order to avoid the bad experience you can always find out where you need to improve using surveys.

21 — Proactively Look for Testimonials and Reviews

Not only this helps with online reputation but it is also great for SEO. 70% of people read reviews before making a purchase decision.


Inbound marketing starts with great content and there is no substitute for it. It is always harder to start the car and get into the race but once the engine is in full motion you can cruise in auto pilot. Inbound marketing is no different, it is harder to get started but gets easier with experience, learning, trial and error. Good luck with your inbound marketing strategy.


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