According to IBM, we are now creating 2.5 quintillion bytes of data each day, http://www-01.ibm.com/software/data/bigdata/what-is-big-data.html. That’s 2.5 followed by a staggering 18 zeros! It looks like this: 2.5,000,000,000,000,000,000 bytes. What this means is that when a prospect is searching for a product/service, that you can deliver, the search engine has to filters through all of this data to deliver the closet match it can to their web browser. If the words of your article content contains the words that the prospect searched for you have more of a chance that the search engine will deliver your information to the results page of your prospects web browser.
Inbound marketing is a strategy that utilizes many areas of advertising and is defined as “PULL” marketing. The process uses content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new prospects. It is called pull marketing because the content describing your product/serviced is placed in areas where your prospect is searching for a particular item or service. The old style of marketing, known today as outbound marketing, is where you “PUSH” your advertising into a prospects areas of interest when they are not expecting it, such as emails, pop-up ads, cold calling, TV commercials, radio commercials, print advertisement, etc.
When you have performed your inbound marketing campaigns correctly your prospects will be flocking to your "call to action" form and be waiting in line to be your customer.
To be effective with inbound marketing you will be spending more time producing reliable, concise, to the point, accurate and attention grabbing content of all kinds. This content will be delivered to Social Networks, Blogs, Article Directories, News Releases, etc. The places where your prospect is likely to be spending a major part of their time.
Prospects today are more empowered. The web provides them with, I want it now, information gratification. They can access detailed specs, pricing, and reviews about goods and services 24/7 with a few flicks of their thumbs. They can compare your offer with many others out there in live time. Social media encourages them to share and compare, while mobile devices make it possible to investigate the possibilities whenever they get the desire to do so.
Inbound marketing will demand more work on your part, there is no denying that, but the rewards will be more productive and more satisfying. Prospects searching for your product/service will find you and come to you rather than you interrupting their daily routine with your request to quit what they are doing and come purchase from you.
To run an Inbound marketing effectively you must have a complex of marketing tools that exist on the Internet just for this reason. Some of them cost a little per month, some of them cost a lot per month and a few of them claim to be “free” but are usually limited in what you are able to achieve. You will need an email autoresponder, an email broadcaster, a blogging system, a customer relationship system (CRM), a back-link monitor system, a campaign management system, etc. As you can see the list can go on and on and could cost $1,000 of dollars per month.
I prefer “FREE” so I recommend a platform by the name of markethive.com. Within their backoffice you have all of the tools listed above plus it is a social network platform all integrated. All modules keep each other informed at to what is going on and you get notices when something happens that pertains to you. You can network with your friends and customers in a friendly entrepreneur atmosphere. You can work entirely from within the markethive system updating your social networking memberships, emailing and blogging plus keep track of the live time News Feed, all from one place.