Robots: 90% unemployment and why entrepreneurs will rise


AI (Artificial Intelligence) and robots threaten to unleash mass unemployment, scientists warn

Intelligent robots threaten millions of jobs

Advances in artificial intelligence will soon lead to robots that are capable of nearly everything humans do, threatening tens of millions of jobs in the coming 30 years, experts warned Saturday.

"We are approaching a time when machines will be able to outperform humans at almost any task," said Moshe Vardi, director of the Institute for Information Technology at Rice University in Texas.

"I believe that society needs to confront this question before it is upon us: If machines are capable of doing almost any work humans can do, what will humans do?" he asked at a panel discussion on artificial intelligence at the annual meeting of the American Association for the Advancement of Science.

Vardi said there will always be some need for human work in the future, but robot replacements could drastically change the landscape, with no profession safe, and men and women equally affected.

"Can the global economy adapt to greater than 50 percent unemployment?" he asked.

Transform manufacturing

Automation and robotization have already revolutionized the industrial sector over the last 40 years, raising productivity but cutting down on employment.

Job creation in manufacturing reached its peak in the United States in 1980 and has been on the decline ever since, accompanied by stagnating wages in the middle class, said Vardi.


Automation and robotization have revolutionized the industrial sector over the last 40 years,
raising productivity but cutting down on employment

Today there are more than 200,000 industrial robots in the country and their number continues to rise.

Today, research is focused on the reasoning abilities of machines, and progress in this realm over the past 20 years has been spectacular, said Vardi.

"And there is every reason to believe the progress in the next 25 years will be equally dramatic," he said.

By his calculation, 10 percent of jobs related to driving in the United States could disappear due to the rise of driverless cars in the coming 25 years.

According to Bart Selman, professor of computer science at Cornell University, "in the next two or three years, semi-autonomous or autonomous systems will march into our society."

He listed self-driving cars and trucks, autonomous drones for surveillance and fully automatic trading systems, along with house robots and other kinds of "intelligence assistance" which make decisions on behalf of humans.

"We will be in sort of symbiosis with those machines and we will start to trust them and work with them," he predicted.

"This is the concern because we don't know the rate of growth of machine intelligence, how clever those machines will become."


The Pentagon has requested $19 billion for developing intelligent weapons systems

Control?

Will the machines remain understandable for the humans? Will humans will be able to control them? Will they remain a benefit for humans, or pose harms?

These questions and more are being raised anew due to recent advances in robotic technology that allow machines to see and hear, almost like people.

Selman said investment in artificial intelligence in the United States was by far the highest ever in 2015, since the birth of the industry some 50 years ago.

Business giants like Google, Facebook, Microsoft and Tesla, run by billionaire Elon Musk, are at the head of the pack.

Also, the Pentagon has requested 19 billion for developing intelligent weapons systems.

What is concerning about these new technologies is their ability to analyze data and execute complex tasks.

This raises concerns about whether humans might one day lose control of the artificial intelligence they once built, said Selman.

It's a concern that some of the world's great minds have raised too, including British astrophysicist Stephen Hawking, who warned in a BBC interview in 2014 that the consequences could be dire.

"It would take off on its own, and re-design itself at an ever increasing rate," he said.

"Humans, who are limited by slow biological evolution, couldn't compete, and would be superseded," he added.

"The development of full artificial intelligence could spell the end of the human race."

These questions have led scientists to call for the establishment of an ethical framework for the development of artificial intelligence, as well as safeguards for security in the years to come.

Last year Musk—the owner of SpaceX—donated 10 million to resolve such concerns, deeming artificial intelligence potentially more dangerous than nuclear weapons.

For Wendel Wallach, an ethicist at Yale University, such dangers require a global response.

He also called for a presidential order declaring that lethal autonomous weapons systems are in violation of international humanitarian law.

"The basic idea is that there is a need for concerted action to keep technology a good servant and not let it become a dangerous master."

Dennis Roeder
Contributor

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What makes an entrepreneur tick?

http://markethive.com/dennisroeder

Entrepreneurs visualize.

They can see the solution to a problem that isn't in the realm of accepted practices. They can look a problem and take a different approach to solving it. This is what sets them apart and different from the “normal” person that thinks the thing to do is go to a “JOB”, do the job as it has always been done, turn in his hourly time, go home, then return the next day to do the same thing.

We are, or have become, a culture of Attention Deficit junkies. What do I mean? And can we profit from and exploit this trend in building better networks in Markethive?

 Markethive’s focus is on the entrepreneurial mindset. So perhaps we need to make a simple definition of that mindset before we develop this dissertation:

“Individuals with entrepreneurial mindsets are often drawn to opportunities, innovation and new value creation. Characteristics include the ability to take calculated risks and accept the realities of change and uncertainty.” Financial Times

“When we choose to embark on a path not chartered, we are engaging in a “small act of entrepreneurship.” Being entrepreneurial is essentially about thinking and doing something that we have not done before, in order to achieve a desirable goal or outcome. When we think innovatively and act on that innovation, we are entrepreneurs.” Forbes

Entrepreneurs take action.

Barbara Corcoran, founder of The Corcoran Group and co-star of TV’s Shark Tank, says people who have a concept but not necessarily a detailed strategy are more likely to have that entrepreneurial je ne sais quoi. “I hate entrepreneurs with beautiful business plans,” she says.

Corcoran’s recommendation? “Invent as [you] go,” rather than spending time writing a plan at your desk. In fact, she believes that those who study business may be prone to over-analyzing situations rather than taking action.

Entrepreneurs scared.

“Many entrepreneurs judged as ambitious are really insecure underneath,” Corcoran says. When evaluating potential investments, she adds, “I want someone who is scared to death.” Those who are nervous about failing can become hyper-focused and willing to do whatever it takes to succeed. If you feel insecure, use that emotion to drive you to achieve your business goals.

Entrepreneurs are resourceful.

“One of my favorite TV shows growing up was MacGyver,” confides Tony Hsieh, lifelong entrepreneur and CEO of Las Vegas-based Zappos, “because he never had exactly the resources he needed but would somehow figure out how to make everything work out. Ultimately, I think that’s what being an entrepreneur is all about.” It’s not about having enough resources, he explains, but being resourceful with what you do have.

Entrepreneurs obsess over cash flow.

Prior to founding Brainshark, a Waltham, Mass.-based provider of sales productivity software, Joe Gustafson bootstrapped a venture called Relational Courseware. “All I ever thought about was cash flow and liquidity,” he admits. “There were seven times in [the company’s] eight-year history when I was days or hours away from payroll and didn’t have enough cash to make it.” How did he respond? “In the early days, you could step up and put expenses on your personal credit card, but that can only go so far,” he says. “You need cash.”

Entrepreneurs don’t ask for permission.

Stephane Bourque, founder and CEO of Vancouver, British Columbia-based Incognito Software, says true entrepreneurial types are more likely to ask for forgiveness than permission, forging ahead to address the opportunities or issues they recognize.

“Entrepreneurs are never satisfied with the status quo,” says Bourque, who discovered he was not destined for the corporate world when his new and better ways of doing things were interpreted as unwanted criticism by his bosses. Now, he says, “I wish my employees would get into more trouble,” because it shows they are on the lookout for opportunities to improve themselves or company operations.

Entrepreneurs are fearless.

Where most avoid risk, entrepreneurs see potential, says Robert Irvine, chef and host of Food Network’s Restaurant: Impossible. True ’treps are not afraid to leverage their houses and run up their credit card balances to amass the funds they need to create a new venture. In some ways, he says, they are the ultimate optimists, because they believe that their investments of time and money will eventually pay off.

Entrepreneurs welcome change.

“If you have only one acceptable outcome in mind, your chances of making it are slim,” cautions Rosemary Camposano, president and CEO of Silicon Valley chain Halo Blow Dry Bars. She says that if you are willing to listen, your clients will show you which of your products or services provide the most value.

Her original vision for Halo was part blow-dry bar, part gift shop, “to help busy women multitask,” she explains. But she quickly learned that the gift shop was causing confusion about the nature of her business, so she took it out and replaced it with an extra blow-dry chair, and things took off. Smart entrepreneurs constantly evolve, tweaking their business concepts in response to market feedback.

Entrepreneurs consider themselves outsiders.

Entrepreneurs aren’t always accepted, says Vincent Petryk, founder of J.P. Licks, a Boston chain of ice-cream shops. They may be seen as opinionated, quirky and demanding—but that is not necessarily a bad thing. “They are often rejected for being different in some way, and that just makes them work harder,” Petryk says. Case in point: Rather than copying what most other ice-cream shops were doing, including buying from the same well-known suppliers, Petryk forged his own path for J.P. Licks, developing made-from-scratch desserts in bold flavors.

Entrepreneurs recover quickly.

It’s a popular notion that successful entrepreneurs fail fast and fail often. For Corcoran, the trick is in the speed of recovery: If you fail, resist the urge to mope or feel sorry for yourself. Don’t wallow; move on to the next big thing immediately.

Entrepreneurs listen.

Actress Jessica Alba, co-founder and president of Santa Monica, Calif.-based The Honest Company, which sells baby, home and personal-care products, notes that “it’s important to surround yourself with people smarter than you and to listen to ideas that aren’t yours. I’m open to ideas that aren’t mine and people that know what I don’t, because I think success takes communication, collaboration and, sometimes, failure.”

Origional article by: Thomas Prendergast

Dennis Roeder

Contributor

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Social Media: Why are people addicted?

Social Media image

What makes people addicted to social media?

Social interaction has been a human trait for as long as humans have been around.

However, relatively speaking, social media on the internet is only a recent phenomenon. Is it here to stay? There are many indications to suggest it is.

Only recently, Facebook announced they had one billion users on their site in just one day!

There are so many aspects that attract people to Social Media.

…keeping in touch with friends and family; in some cases finding long lost friends and relatives.

…the ability to find new friends and associates interested in the same subject as themselves.

…attracting new customers to their business and keeping them informed of special offers, etc.

…keeping club members informed of events.

…carrying out research based upon answers to posts, etc.

The list goes on and on.

…but why has Social Media become so addictive? For example, why don't people stick to traditional methods such as the telephone to tell a family member about an event they are going to, or have been to?
There are many people who will even post a picture of their evening meal on a Social Media website but they won't pick up the telephone to tell someone what or where they have eaten.
Is it because they can tell lots of people at the same time with just one post?
…or is it because they want to "show off" that they have been to a particular restaurant?
Maybe it is because they want to see the reaction from other people.

There is some research to suggest that the majority of people are basically insecure and many believe using Social Media as a means of communication and conversation is possibly less stressful than face to face interaction.

The kind of communication on Social Media is usually asynchronous, meaning the original comment and its response happen at different times. Therefore, a post is not always likely to receive an immediate response; sometimes it could be days, weeks or even months later (if at all).

Have you ever made a post on FB and then been disappointed that no one took the time and trouble to leave a comment?
Could the need for interaction be at least one of the hooks of Social Media? Of course it is.
Everyone is expecting others to join in their conversation. If not expecting, they are at least hoping.

The "hook" is such that many people will log in "just one more time before they go to bed" to see if they have had a response.

It gets even more addictive. With Social Media on mobile devices being the current trend (a trend set to last a long time), many people are almost glued to their devices. It is no longer a case of waiting until they get home to switch on their pc. They are now in a position to see responses as soon as they occur.
This creates even more "panic" amongst some users because every bleep of their device could mean someone is responding to their post or a conversation they are involved in.
Is it now a case of them wanting to be the first to know what is happening so they can then send a further response?

So what does all this mean for MarketHive?

I expect that most people who become MarketHive members will be business minded. However, there will be some members who do not have a business. There are many features in the MarketHive system for everyone, not just business owners.
All members of MarketHive are obviously potential customers for other members…

…and of course for MarketHive itself when optional services are offered.

…but as already discussed elsewhere, just having members is not enough.

Engaging the members will be necessary. They need to be 'hooked' on using MarketHive.
One of those hooks will surely be the social media sharing capabilities of the MarketHive system.

 Dennis Roeder

Contributor

 

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Inbound Markething — How to be an authority.

Inbound Marketing
and your roll as an authority figure

Being an authority figure in the online space should really be the goal of any website. When you are an authority figure you have the power to socially influence through your actions and words which means you hold a great deal of power & trust in front of your audience. The Bing Webmaster Blog recently put out a great piece on being an online authority which I think everyone should read. Please keep in mind that being an authority figure does not come from slapping together a mediocre plan. It takes thought and dedication to put together a fierce action plan.

From Google:

“If a site is an authority in your industry, you can bet that it will be for Google as well. So if you’re a web designer, a link from Smashing Magazine or A List Apart helps, as a lot of other web design sites will be linking to those sites, thus causing those sites to be ‘hubs’ in the web design space.”

— Joost De Valk, Yoast

Being an authority online comes with huge benefits.

Increased rankings for individual website pages
Industry authority
Heavy online influence
Increased business
Immense traffic spikes

Basically there is no down fall to being an authority figure in any industry but if you truly want to get there you have to lay out a path in the right direction to make it happen.

Here are some great ways to get on the right path to be an authority figure in your space:

Be Knowledgeable

 

If you are just getting started in your space you are not going to influence anyone overnight. Authority requires seasoning and experience in a space along with being able to present that experience in the right manner in front of your target audience.

Get Active in your Community

 

You absolutely have to get active socially in front of your community. If you want to be viewed as a leader you will have to engage with your audience on social communities like Facebook, Twitter and YouTube. You also want to make your website a destination spot that promotes back and forth interaction. (important)

Be a Resource

 

You want your audience to come to you for advice and help. Once they start turning towards you for help that means they are starting to look at you in a whole new different light.

Encourage Sharing

 

 

If you want others to share your material you are going to have to share their material as well. Encourage proactive content sharing so your audience can learn from not only you but from the people around you too. This will allow you to become a central hub which is really the focus of your efforts.

From Google: (again)

 

 

Its generally held that when an engine assigns deep links to the content of your website, you’re an authority. And while this is more or less true, the engine seeing you as an authority happens well in advance of those links appearing.

 

As you produce useful content, we try to match that useful content against queries. If the actions searchers take indicate they are pleased with your content as a solid resource, then we try you again the next time. This testing happens a lot. Hundreds of thousands to millions of times, depending on query volumes and content matches.

We watch the patterns of interaction and soon enough, those resources that searchers seem to be particularly pleased with start to float to the top. We’re not just talking click-through-rates here, either. We’re talking the entire signal-set that influences ranking at work here.

Do you have unique, useful content? Check.
Do you produce new content frequently? Check.
Do you have a solid history? Check.
Do you have trustworthy links pointing at your content? Check.
Do you have an active social presence? Check.
Do people retweet and like your social content? Check.

Negative Trust Influences

What can you do to your own site, or could a competitor do to you, that will nuke your trust and therefore rankings?

“I always think that links have a positive or negative value. Let’s say the BBC gives you a +10,000 and a spammy blogspot link gives you a -100, you still have a positive 9,900 score. The problems occur when the BBC get hit with a link selling penalty, if your backlinks have fallen into negative equity things go south quickly. Get caught selling links and your link value could shift from a positive value to a negative value, so I re-visit my clients links monthly and check out what’s happening to the sites that link to them”

— David Naylor, Bronco

 

Buy and Sell Links – First is if you are obvious in your link buying, don’t expect to last long in the search engines. Mr Cutts is very keen on tracking down and destroying sold links. There are even some sites that are so “dirty” in Google’s eyes that a purchase in the right place and right time can nuke you over night. Don’t believe me? Ask the right people at the right conferences to show you the evidence. That’s all I am saying 🙂

 

Bad Neighbors – If your links are not paid but still associate you with the seedier parts of the interwebs, don’t be surprised if you are seen as guilty by association.

Comment Spam – Leave the spam up, get it indexed, and watch your results rocket to the bottom. It’s the “broken windows” theory of SEO.

Unnatural Growth Patterns – Google will look carefully at your link growth for any signs of unnatural acquisition. This isn’t to say that if you get on the front page of Digg and garner 20k visitors and as a result, 100 fresh links that you will be penalized. What is likely though is they will take a closer look if your brand new domain arrives out of the gate with one page of content and 10,000 links overnight.

Lack of Link Diversity – Are your links coming from friends and your own sites or are they arriving naturally because your content is awesome?

Thin or Spammy Content – Duplicate, scraped or feed content, or spammy gibberish is likely to get marked down. As you would expect, Google is aiming to promote the highest quality. They will use human checks, algorithms and watch the behaviour of their customers to see if what they are delivering meets expectations.

So the first element to emphasize is make your site evolve as naturally as possible!

“You can manufacture authority with a very intelligent link building campaign but more often than not it’s the natural growth of the site and links with other sites in the same industry that gives Google reason to trust the site.”

— Patrick Altoft, BlogStorm

Dennis Roeder – Founding Member — Markethive.com
markethive.com/dennisroeder
dennisroeder.net

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How Inbound Marketing and Social Media compliment each other.

Social Media Addiction!

How Inbound Marketing and Social Media compliment each other.

What makes people addicted to social media?

Social interaction has been a human trait for as long as humans have been around.

However, relatively speaking, social media on the internet is only a recent phenomenon. Is it here to stay? There are many indications to suggest it is.

Only recently, Facebook announced they had one billion users on their site in just one day! There are so many aspects that attract people to Social Media.

…keeping in touch with friends and family; in some cases finding long lost friends and relatives.
…the ability to find new friends and associates interested in the same subject as themselves.
…attracting new customers to their business and keeping them informed of special offers, etc.
…keeping club members informed of events.
…carrying out research based upon answers to posts, etc.
The list goes on and on.
…but why has Social Media become so addictive? For example, why don't people stick to traditional methods such as the telephone to tell a family member about an event they are going to, or have been to?

There are many people who will even post a picture of their evening meal on a Social Media website but they won't pick up the telephone to tell someone what or where they have eaten.,
Is it because they can tell lots of people at the same time with just one post?
…or is it because they want to "show off" that they have been to a particular restaurant?
Maybe it is because they want to see the reaction from other people.

There is some research to suggest that the majority of people are basically insecure and many believe using Social Media as a means of communication and conversation is possibly less stressful than face to face interaction.

The kind of communication on Social Media is usually asynchronous, meaning the original comment and its response happen at different times. Therefore, a post is not always likely to receive an immediate response; sometimes it could be days, weeks or even months later (if at all).

Have you ever made a post on FB and then been disappointed that no one took the time and trouble to leave a comment?
Could the need for interaction be at least one of the hooks of Social Media? Of course it is.
Everyone is expecting others to join in their conversation. If not expecting, they are at least hoping. The "hook" is such that many people will log in "just one more time before they go to bed" to see if they have had a response.

It gets even more addictive. With Social Media on mobile devices being the current trend (a trend set to last a long time), many people are almost glued to their devices. It is no longer a case of waiting until they get home to switch on their pc. They are now in a position to see responses as soon as they occur. This creates even more "panic" amongst some users because every bleep of their device could mean someone is responding to their post or a conversation they are involved in.
Is it now a case of them wanting to be the first to know what is happening so they can then send a further response?

So what does all this mean for MarketHive?
Markethive.com is a Social Communication Platform designed for the Entrepreneur to compete with the Multi-Million dollar corporations in their quest to gain their fair share of business.
I expect that most people who become MarketHive members will be business minded. However, there will be some members who do not have a business.

There are many features in the MarketHive system for everyone, not just business owners.
All members of MarketHive are obviously potential customers for other members…
…and of course for MarketHive itself when optional services are offered.
…but as already discussed elsewhere, just having members is not enough.
Engaging the members will be necessary. They need to be 'hooked' on using MarketHive.
One of those hooks will surely be the Social Media sharing capabilities of the MarketHive system.

Origional article by: Thomas Prendergast, CMO, Markethive.com

Dennis Roeder – Founding Member
markethive.com/dennisroeder
dennisroeder.net

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Charles G. Koch

Charles G Koch

Charles Koch picture

Chief Executive Officer of Koch Industries.

 

Charles G. Koch, in full Charles de Ganahl Koch, born November 1, 1935, an American businessman/philanthropist, is co-owner, chairman of the board, and chief executive officer of Koch Industries, based in Wichita, Kansas. Koch Industries is the second-largest privately held company by revenue in the United States according to a 2010 Forbes survey. In February 2014, Charles Koch was ranked 9th richest person in the world by Hurun Report, with an estimated net worth of $36 billion. The company oversees the production of a diverse range of items from paper towels to oil pipelines.

Charles's brother David H. Koch, is Executive Vice President of Koch Industries. Charles and David each own 42% of the conglomerate. The brothers inherited the business from their father, Fred C. Koch. Originally the business was exclusively in the oil refining and chemicals industry. But, when Charles and Fred took over they expanded Koch Industries into process and pollution control equipment and technologies, polymers and fibers, minerals, fertilizers, commodity trading and services, forest and consumer products, and ranching. Some of the products that the company supplies are well-known brands, such as Stainmaster carpet, the Lycra brand of spandex fiber, Quilted Northern tissue and Dixie Cup.

Charles Koch picture

Charles Koch was born on November 1, 1935, in Wichita, Kansas, to Mary and Fred Chase Koch. His father was an engineer turned industrialist who later founded what was to become Koch Industries. Charles has three brothers: Frederick, David, and William.

He went to the Massachusetts Institute of Technology (MIT) to study engineering. He earned his Bachelor of Science in general engineering in 1957, and a Master of Science (M.S.) in mechanical engineering in 1958. He then completed another Master’s degree and received his M.S. in chemical engineering in 1960.

After he graduated he joined Arthur D. Little, Inc. But, this job didn't last for very long because he moved back to Wichita in 1961 to join in his father's business, which at that time was called Rock Island Oil and Refining Company. He worked very hard and was determined to expand the family business beyond the medium sized oil firm. He became the president of the business in 1967 and renamed the business Koch Industries, in his father's honor. He has been serving as Chairman of the Board and CEO ever since.

Fred Koch, the father of the 4 brothers, Frederick, Charles, and Twins David and Bill was hard-charging and usually very distant but made the boys work through their childhoods. The boys had to work milking cows, bailing hay, digging ditches, mowing lawns, and what else he could come up with. A tearful Charles was shipped off to boarding school at age 11. Also, the Koch's did not get a television set until the late 1950s.

A family feud that lasted for two-decades was finally played out before jurors in a Topeka, Kansas courtroom in 1998, in the case of Koch vs. Koch Industries. Bill and Frederick was trying to regain an interest in the business. The war grew so bitter that the brothers hired private investigators to dig up dirt on each other.

Bill and Frederick tried to gain control of Koch Industries in 1980 but the attempt failed. Charles and David won out at the end of the trial and Bill was unceremoniously fired. Bill and Frederick sold their stakes in the family oil conglomerate back to Charles and David for over $700 million.

To hear Bill Koch describe it, at least in legal briefs, his battle versus his fraternal twin, David, and older brother Charles was just business — though the blood relations, he admitted, made it more painful.

Frederick, who never got involved with company management, moved to Monaco after selling out to his brothers. The 79-year-old Yale Drama graduate now lives quietly, collecting rare books, fine art and opera manuscripts. He’s also an arts patron: he funded the full refurbishment of Shakespeare’s Swan Theatre in Stratford-upon-Avon in the 1980s and has donated works to permanent collections at the Frick, Morgan and Carnegie libraries. Frederick owns properties across Europe, including an Austrian hunting lodge and French villa.

Bill, meanwhile, runs Florida-based energy company Oxbow Carbon (2011 revenues: $4 billion), which has helped the 72-year-old secure his own place on the Forbes 400, with an estimated net worth of $4 billion.

In 2007, Koch's book The Science of Success was published. The book describes his management philosophy, referred to as "Market-Based Management". He also published a book called, “Good Profit”, at the end of 2015.

For decades, Koch Industries was “the largest company you’ve never heard of,” as David Koch once characterized it. Now, Koch Industries has transformed from a nearly anonymous Midwestern oil and manufacturing company to a reviled symbol of corporate influence in politics, and security measures have become necessary. Protesters and other aggrieved citizens showed up by the bus-full. Death threats poured in for the company’s septuagenarian leaders, David and Charles Koch. Hackers attempted to infiltrate the company’s networks multiple times.

Finally there is a sense that the worst of the five-year-long siege — which has created an embattled mentality among some of the company’s top officials — is beginning to lift.

Much credit for the onset of relative calm goes to Mark Holden. The company’s top lawyer and a close adviser to its 79-year-old leader Charles Koch, Holden has helped shepherd the company through its painful transition out of the shadows and into the public eye. The litigator from Massachusetts is a fierce and loyal guard dog for the company, creator of a rapid-response team to hit back against negative portrayals in the media and political sphere.

Mr. Holden traces the crisis back to 2010, when Jane Mayer of The New Yorker published a 10,000-word piece about the Koch brothers’ under-the-radar conservative political network , which gave hundreds of millions of dollars to Republican candidates and causes. The company’s public relations team, led by Missy Cohlmia, could sense the piece was going to be negative, so Cohlmia declined to give any interviews.

Mr. Holden identifies the article as a turning point for the company. He says the blistering story by “Ms. Mayer” — an uncharacteristic formality on Holden’s part — blew them back on their heels. “It was a wake-up call,” he said. The Kochs suddenly went from near invisibility to a symbol of corporate political power run amok. Even today, Holden gets visibly worked up when he recalls the article, which he thinks was unfairly slanted against his boss, Charles.

Even after all the adversities, Koch Industries is strong and growing stronger. They have a very impressive web site at http://www.kochind.com/ . Life made better. It’s what we do.

Koch is integral in creating the essentials that benefit daily life most: food, shelter, clothing and transportation. Yet what they do doesn’t stop there. With 100,000 employees worldwide and 60,000 strong in the U.S., they continually strive to make life even better – in innovative ways that set industry best practices for quality and responsibility.

Awards & Achievements

In 1994, he was presented with the Adam Smith Award by American Legislative Exchange Council.
In 1999, he won the Directors’ Award for Global Vision in Energy from the New York Mercantile Exchange.
In 2003, the Heritage Foundation bestowed upon him the Spirit of Justice Award.
In 2005, he won the Herman W. Lay Memorial Award by the Association of Private Enterprise Education.
In 2011, He was honored with the William E. Simon Prize for Philanthropic Leadership by Philanthropy Roundtable.

 

Philanthropic Works

Charles Koch is a renowned philanthropist and focuses on funding projects in the fields of research, policy and education which are intended to advance free-market views. He has financed the research of economists like James Buchanan and Friedrich Hayek. Till date he has donated millions to the causes he believes in. Koch Industries and the Koch family foundation donated $11.25 million to the Wichita State University in 2014.

Mr. Koch funds and supports libertarian and free-enterprise policy and advocacy organizations. In 1977 he co-founded, with Edward H. Crane and Murray Rothbard, the Cato Institute. He is a board member at the Mercatus Center, a market-oriented research think tank at George Mason University.

In 2008, Koch was included in Businessweek's list of top 50 American givers. Between 2004 and 2008, Koch gave $246 million, focusing on "libertarian causes, giving money for academic and public policy research and social welfare." Koch was awarded an Honorary Doctorate from George Mason University in recognition of his financial support "through scholarships, faculty recruitment, and research grants". A leaked 2012 fundraising plan indicated that the Charles G. Koch Charitable Foundation contributed $25,000 in 2011 to The Heartland Institute, an American conservative and libertarian public policy.

Koch's philanthropic activities have focused on research, policy, and educational projects intended to advance free-market views. He has underwritten scholarships and financed the research of economists such as James Buchanan and Friedrich Hayek. He has also “supported efforts to inspire at-risk young people to consider entrepreneurship, to teach American students the principles of limited government, and to connect recent graduates with market-oriented organizations, in an effort to launch their careers in public policy.”

Which goes to show that a strong willed, determined and forward thinking individual can overcome hardships and whatever problems get thrown at them and make thing come out for the better.

The Koch brothers childhood and all through their growing up things were rough for them. Not only are Charles and David well known millionaires today but also the other two brothers Fredrick and Bill. However, they did not acquire millionaire status on their own. They inherited it from their father.

They had the stamina to stand up to each other to defend their position and claim their share but, in the end Charles and David kept the business and Frederick and Bill went their own separate ways.

Even though Charles Koch didn't attain millionaire status completely on his own initiative he had the stamina and fortitude to take what he inherited and add to it. It helps me realize that no matter where I am in my life cycle I need to look forward, make plans and never say this is my destination. The way I would look at the present is that I am at the goal I had set to achieve, but, as I arrive I see that the road don't quit. It goes on and I now need to look beyond the horizon to a new stepping stone. <.p>

References:

http://www.kochind.com/
https://en.wikipedia.org/wiki/Charles_Koch
https://en.wikipedia.org/wiki/Koch_family
https://www.yahoo.com/politics/mark-holden-wants-you-to-love-the-koch-brothers-114509971631.html
https://www.washingtonpost.com/news/the-fix/wp/2014/05/20/17-things-you-didnt-know-about-the-koch-brothers/
http://www.npr.org/2016/01/19/463565987/hidden-history-of-koch-brothers-traces-their-childhood-and-political-rise
http://www.thefamouspeople.com/profiles/charles-koch-6417.php#9dFwXFPERyk2jDd5.99
http://www.forbes.com/sites/clareoconnor/2012/12/05/bad-blood-meet-bill-and-fred-the-other-two-koch-brothers/#36cdf3873e4a

Dennis Roeder – Founding Member — Markethive.com
markethive.com/dennisroeder
dennisroeder.net

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How to Inbound Market in the age of data overflow.

You Can Inbound Market
Even With Data Overflow!

According to IBM, we are now creating 2.5 quintillion bytes of data each day, http://www-01.ibm.com/software/data/bigdata/what-is-big-data.html. That’s 2.5 followed by a staggering 18 zeros! It looks like this: 2.5,000,000,000,000,000,000 bytes. What this means is that when a prospect is searching for a product/service, that you can deliver, the search engine has to filters through all of this data to deliver the closet match it can to their web browser. If the words of your article content contains the words that the prospect searched for you have more of a chance that the search engine will deliver your information to the results page of your prospects web browser.

Inbound marketing is a strategy that utilizes many areas of advertising and is defined as “PULL” marketing. The process uses content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new prospects. It is called pull marketing because the content describing your product/serviced is placed in areas where your prospect is searching for a particular item or service. The old style of marketing, known today as outbound marketing, is where you “PUSH” your advertising into a prospects areas of interest when they are not expecting it, such as emails, pop-up ads, cold calling, TV commercials, radio commercials, print advertisement, etc.

When you have performed your inbound marketing campaigns correctly your prospects will be flocking to your "call to action" form and be waiting in line to be your customer.

Inbound-Magnet Inbound-Magnet Inbound-Magnet

To be effective with inbound marketing you will be spending more time producing reliable, concise, to the point, accurate and attention grabbing content of all kinds. This content will be delivered to Social Networks, Blogs, Article Directories, News Releases, etc. The places where your prospect is likely to be spending a major part of their time.

Prospects today are more empowered. The web provides them with, I want it now, information gratification. They can access detailed specs, pricing, and reviews about goods and services 24/7 with a few flicks of their thumbs. They can compare your offer with many others out there in live time. Social media encourages them to share and compare, while mobile devices make it possible to investigate the possibilities whenever they get the desire to do so.

Inbound marketing will demand more work on your part, there is no denying that, but the rewards will be more productive and more satisfying. Prospects searching for your product/service will find you and come to you rather than you interrupting their daily routine with your request to quit what they are doing and come purchase from you.

To run an Inbound marketing effectively you must have a complex of marketing tools that exist on the Internet just for this reason. Some of them cost a little per month, some of them cost a lot per month and a few of them claim to be “free” but are usually limited in what you are able to achieve. You will need an email autoresponder, an email broadcaster, a blogging system, a customer relationship system (CRM), a back-link monitor system, a campaign management system, etc. As you can see the list can go on and on and could cost $1,000 of dollars per month.

I prefer “FREE” so I recommend a platform by the name of markethive.com. Within their backoffice you have all of the tools listed above plus it is a social network platform all integrated. All modules keep each other informed at to what is going on and you get notices when something happens that pertains to you. You can network with your friends and customers in a friendly entrepreneur atmosphere. You can work entirely from within the markethive system updating your social networking memberships, emailing and blogging plus keep track of the live time News Feed, all from one place.

Dennis Roeder – Founding Member
markethive.com/dennisroeder
dennisroeder.net

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Inbound Ecosystems for Entrepreneurs

Marketing Technologies of today
are changing dramatically!

Social media, such as Facebook, LinkedIn, Google+, etc. is rapidly becoming a critical factor for individuals and corporations as they conduct their online marketing campaigns. Customers are demanding more choice, better service, and personalized customization. In short, the world of marketing is at a turning point, where the traditional boundaries between marketing organizations, ad agencies, and media companies are eroding.

Markethive.com

Marketers and advertisers are slowly understanding the value of the online space — yet few major marketers have developed the capabilities to thrive as the new ecosystem develops. It is more critical than ever that marketers team up in groups to work interactively with media outlets. They need to develop strategies for responding to what matters in the new marketing and media ecosystem — performance, relevance, co-operatively and interactively.

Ecosystem management is not just about plotting a group of partners in a co-op and stakeholders relevant to the innovation. It’s about designing and managing a complex systems strategy so that innovation success with key partners sets in motion a chain of successes that is transmitted to the other partners in the ecosystem, for the ultimate benefit of the group and the ecosystem as a whole.

Better known as symbiotic networking where partners of different trades or services merge together in a group and each partner does their own part for the innovation of the group as a whole. Then as the group advances in the direction it is being promoted each participant obtains a boost in recognition.

The bottom line is that it’s a great time to be a marketer. New platforms are springing up to capture consumers, providing marketers new opportunities to get their message out and to engage in interactive dialogues. We have a better understanding of the effects of targeted advertising, now a commonplace practice. Virtually every industry is redefining its optimal media mix. At the same time, the new marketing ecosystem is a brutally competitive environment, where survival of the fittest is the law — winners quickly rise to the top, while losers fall behind. Does your company have the capabilities needed to prosper?

What are the capabilities needed to survive in the new ecosystem of marketing? You will need many resources and tools available on the Internet. Some of them request a price and some of them are free. Some of the automatic systems can run from many hundreds of dollars to as much as $6000 a month and more.

You will need a blogging system, a calendar, a campaigns organizer, a groups management system, a leads and leads management system, private message system and a web-conference system just for a start.

Then you need all of these tools to work together and be integrated so they all work under your control from one single site.

There is no need to search. A platform is under the process of being launched that will supply all the tools you need for FREE. That is right the tools are free and will always be free. Their income will come from advertising and that will be your choice if you decide to do so. The new company is Markethive and can be found here.

Dennis Roeder – Founding Member
markethive.com/dennisroeder
dennisroeder.net

 

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Inbound Marketing – Utilizing disciplined content.

The age of the Entrepreneur.

Keep up with the Changing Times!

Today’s businesses are realizing that outbound efforts alone are not enough to produce profits. Instead, inbound marketing techniques need to be utilized in order to attract more leads and foster better brand preference.

Successful inbound marketing strategies require that businesses introduce a different approach to content creation, introduce marketing automation tools that can help them nurture and score leads, and optimize how these leads flow through the sales pipeline.

Markethive.com

Markethive.com was conceived and designed specifically with present day need in mind. The small or large entrepreneur, the small or large business, anyone that needs to acquire contact leads, maintain retention, utilize messaging and information service with present clients or anything else that includes the need of a sophisticated "Customer Management System".

I can’t say enough good things about Markethive.com and the portfolio of marketing tools this platform has to acquire new customers, communicate with present clients and formulate plans for future expansion. Within the walls of the back office of Markethive all of these functions can be exercised and monitored.

Most successful inbound marketing campaigns incorporate all or parts of the following elements:

Blogging

By far the most common form of inbound marketing, blogging can play a powerful role in driving traffic and nurturing leads. Within Markethive you can integrate all of your blog activity to one place. No matter if you have one or several blogs you can manage them all from within the Markethive back office.

Social Media

With 67% of online adults using social media to share information, you can’t afford to neglect widely popular online communities such as Facebook, Twitter, Google+, Linkedin, and many more all reachable and integrated from within Markethive.

SEO

Search engine optimization is an integral part of effective inbound marketing. Using effective keyword analysis, well-structured site design and other SEO “best practices” to launch your company to the top of search results will ensure that your content is being seen by the right audience and bring in the right leads.

Groups

There is power in Groups. Elaborate, large and productive groups can be organized and managed from within Markethive. Group meetings, group activity and group productivity can be viewed and managed from within Marketive. These groups work together. They may have different businesses or objectives but they as a group all function together to accomplish a common goal.

Webinars and Live Events

Take inbound marketing to the next level with online webinars and live events. All doable within Markethive. And there’s much more: Videos, whitepapers, eBooks, eNewsletters… Any opportunity to share valuable content is an opportunity to practice inbound marketing.

How to Begin Inbound Marketing

When it comes to inbound marketing, the idea isn't to throw more money at it, creating killer content is the prime objective and requires more thinking and commitment than budget. Don’t throw money at it – put your head and heart into it!

Here’s how to get started:

1 — Join Markethive.com — it's FREE!
2 — Identify your target audience and learn all you can about them.
3 — Determine your unique, compelling story. Why should your audience listen to you?
4 — Choose your delivery platforms. Will you blog? Tweet? Use Facebook? Pinterest?
5 — Create and execute your content calendar.
6 — Monitor your results in the campaigns module of Markethive.

It is important to create a schedule that will consistently turn out fresh and relevant content to continue to engage your audience. Keep in mind that your theme should be focused on customer issues, not on your business. Marketers should be focused on publishing quality content. Content that educates their audience and builds brands and authority.  The right content will be shared, increasing your reach, increasing awareness, increasing trust and increasing leads. The wrong content will lose followers and damage your reputation.

Conclusion: Make Inbound Marketing Work For You!  

In our fast-paced society where the Internet and social networking shape our daily decisions, customers are exposed to more information than ever. This phenomenon is not only making them more educated, but also is causing a change in buying behaviors. As a result, B2B and B2C marketing efforts must be adjusted to respond to this shift. Today’s businesses are realizing that outbound efforts alone are not enough to produce profits. Instead, inbound marketing techniques need to be utilized in order to attract more leads and foster better brand preference. To be successful in inbound marketing, businesses need to introduce a disciplined approach to content creation, introduce marketing automation tools that can help them nurture and score leads, and optimize how these leads flow through the sales pipeline.

Join Markethive.com and organize all of your activities in one place.

Dennis Roeder – Alpha Founder — Markethive.com
My web site

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Inbound marketing — 21 tips for success.

Inbound marketing is the wave of the future. Businesses that want to increase their customer base and retain the clientile that they presently have will have to revise their marketing stratigies in favor of inbound versus outbound marketing.

The following article is shared from business2community.com

21 tips to help you succeed with your inbound marketing strategy./

Attract Visitors Online

1 — Provide Value and Create Credibility by Blogging

77% of Internet users read blogs

Businesses that blog get 77% more traffic than those that don't

61% of US consumers have made a purchase based on a blog post

Can you see the power of blogging?

2 — Leverage Social Media for Traffic

There are 4.2 Billion monthly active users online in the top 8 social networks. Talk about the traffic potential and a pool of new customers.

3 — Take Advantage of SEO to be Discovered on the Web

Gone are the days when people look at paper-based yellow pages to find businesses. Nowadays they are more likely to use a search engine. Have your SEO set-up correctly and continuously work on it to get more leads online naturally on an ongoing basis.

4 — Use Other's Audience to Your Advantage (In a Good way, of course)

There are plenty of influencers in any niche in today’s digital world; all you have to do is find the right influencer and a way to work with them, so you can pitch to the audience they have already built. Do you want 650% return on your investment? Influencer marketing is the way to go.

5 — Use Pay Per Click and Retargeting Ads

Retargeting can convert 70% more online visitors and increase brand searches by a whopping 1046%.

 

6 — Use a Call-to-Action in Your Home Page

70% of businesses online do not have a call to action on the homepage of their website. Use a prominent CTA button above the fold on the home page to convert leads.

7 — Offer Valuable Content to Convert Leads

Content Marketing costs 62% less than traditional outbound marketing and can generate 3x times more leads. Create a content library that can serve you and your potential customers well, over a period of time.

8 — Increase Your Conversion through Landing Pages

56% of all website clicks are directed to a landing page and not the homepage of a website. Why? Landing pages can be targeted to a specific outcome, objective or a typical client profile.

9 — Boost Conversions through Email Opt-Ins

You will find every website attracts visitors who are not ready buy just as yet. You need to find a way to communicate to these prospects in the future to create a second impression or reminder; an opt-in or email sign up is the best way to do so.

10 — Build Credibility with Social Proof

88% of people trust reviews; customer reviews is the best way to build confidence and trust.

Close Customers

11 — Use a Customer Relationship Management (CRM) Software for managing Leads

Each salesperson can increase their revenue by 41% when they use a CRM tool to manage their leads.

12 — Email Marketing has Sales Potential

Email marketing is the most effective form of marketing. For every $1 spent on email marketing, the return on average is a whopping $44.25!

13 — Automate Your Marketing

If emails are so effective, why not send them on auto-pilot? What is better than email marketing? Automated emails that are personalised. Business can get an increase on revenue above 10% in a time period of 6 to 9 months when they automate their marketing.

14 — Create Content Focussing on Sales

FAQs, product specifications and demo videos are all examples of sales focussed content that gives potential clients more confidence for taking sales related action.

15 — Measure Marketing ROI

Consistently track and measure content marketing efforts. Use analytics tools to see where you are getting big “bang for buck.” Remember not all inbound marketing efforts are created equal nor do they produce the same results.

Delight Fans and Followers

16 — Customer Experience Starts with Customer Support

There is a 65% chance of a customer becoming an ex-customer with one bad customer service experience. If you want to keep your customers and build brand loyalty, focus on providing an awesome customer experience from day one.

17 — Create Social Media Communities

Followers of brands in social media are 53% more loyal and can spread the brand name. These people are more likely to stick to the brand and its products for a long time. They may even overlook a bad experience or a cheaper competing product.

18 — Loyal Clients need a Reward

The cost of acquiring a new client is 5x times more than keeping an existing one. Hence, the need to reward loyal clients to keep them coming back for more. Happy clients are the best brand advocates and word-of-mouth marketers.

19 — Personalize the Experience for Better Engagement

Emails that address the customer by name rather than a generic greeting and displaying related products/services based on past history or preference can all lead to increased engagement which in turn can lead to an average 20% increase in sales.

20 — Get Feedback using Survey Tools

You can lose a client with one bad experience and it takes up to 12 positive experiences to make up for the bad one. So in order to avoid the bad experience you can always find out where you need to improve using surveys.

21 — Proactively Look for Testimonials and Reviews

Not only this helps with online reputation but it is also great for SEO. 70% of people read reviews before making a purchase decision.

Conclusion

Inbound marketing starts with great content and there is no substitute for it. It is always harder to start the car and get into the race but once the engine is in full motion you can cruise in auto pilot. Inbound marketing is no different, it is harder to get started but gets easier with experience, learning, trial and error. Good luck with your inbound marketing strategy.

Read more at http://www.business2community.com/infographics/21-quick-tips-effective-inbound-marketing-strategy-infographic-01457856#4VGbvdw1cfbv4fBc.99

Don't worry if you are thinking about all the online tools you will need to initiate and manage all of the suggestions above. You don't have to search all over the Internet to find these tools and you don't have to spend any money. A new platform is launching that will let you use all the tools FREE for life.

The Platform and name is Markethive.com and will become the home for entrepreneurs. Markethive.com is a neural, social network marketing, integrating ecosystem for entrepreneurs making it king of the World Wide Web. #Markethive

Try it, it is FREE. There is no reason why you should not join and try it because you have nothing to loose and everything to gain.
You don't even have to enter any information to join. Just click on the icon of a social network that you belong to.

Dennis Roeder — Alpha Founder
markethive.com
dennisroeder.net

 

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