Marketing – Inbound versus Outbound

Inbound versus Outbound Marketing.

Know the difference between these two methods of marketing and your results will be enormous. Outbound marketing sometimes makes you an aggravating nuisance to the people that you want to help and bring into your spear of influence. Whereas, Inbound marketing generates a multiple of paths that people can follow to reach you for your assistance.

Inbound Marketing is a process whereby you know how to make your product or service available without unduly bothering and contacting potential prospects to interrupt what thy are doing and come to take a look at what you have to offer. You make your presents known in places where you know they usually congregate and mingle in their normal daily routine of activity. It is just that you are there, not in an intrusive mode but in a why that if they are looking for what you have they recognize you as knowledgeable and informative and know how to contact you. All queries lead to you in an organized fashion.

Outbound Marketing changes the normal course of activity that your prospect is currently pursueing. They may be eating dinner, watching a movie, surfing the Internet, etc. Then you jump in with an unexpected phone call, an advertisement on the TV, a pop-up on their computer screen, etc. Anything you do that tries to change their focus of attention from what they are doing to your product or service is outbound marketing.

Inbound marketing focuses on creating quality content that pulls people IN to your business, brand and you. They are already searching for answers online, researching your industry, checking out your competitors, and trying to decide if they really need your service or product. So, the goal is to have content that speaks to all of these scenarios and stages of the buying process in order to capture these interested prospects where they naturally hang out.

By aligning the content you publish with your customer’s interests, you naturally attract traffic that comes to you. You can then convert, close, and delight these prospects over time.

From Wikipedia, the free encyclopedia:

Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel.

Outbound marketing, in contrast, is buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, telemarketing and traditional advertising. Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content. Many companies are now realizing that their technical documentation, often considered a “necessary evil”, is authoritative, trustworthy content that can be a company’s most effective inbound marketing channel, generating more than half of overall site traffic and over half of lead generation.

Want to learn more about Inbound Marketing?

Watch this 30 minute video.

Dennis Roeder, Markethive Alpha Founder
http://markethive.com/dennisroeder

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Entrepreneur — How Are You Marketing?

What is your approach when advertising your product or service?

Question Mark There are two basic types of marketing – inbound and outbound. The focus of each is different and they involve different strategies and techniques.

Outbound marketing, might, also, be referred to as interruption marketing, involves getting your marketing message to the largest number of people possible through advertising, cold calling, direct mail and other aggressive techniques that interrupt people in their daily lives.

A big majority of prospects no longer respect this style marketing. Outbound marketing is an interruption of the customers normal routine and thus makes them wonder, "why are you bothering me". Outbound marketing tries to reach consumers through general media advertising as well as through in-person contact. Depending on the venue, the approach can be extremely broad (radio and TV advertising), thoroughly personal (face-to-face meetings), or “impersonally personal” (cold-calling or blanket emails). Through each outbound method, sales leads are generated and then followed up by internal sales teams that continually try to contact the prospect to sell them their product or service.

Inbound marketing, on the other hand, does not feel like marketing. With inbound marketing, you provide valuable content like whitepapers, infographics, blog posts, news releases, etc. that help attract your ideal customer as they search for what they want. It’s not “selling” in the traditional sense, so it’s more appealing to those who hate the image of an aggressive salesman and may feel uncomfortable pushing their message.

This change in buying behavior requires businesses to re-think how they go to market, and optimize the methods they use to be sure that they will get found by buyers using search engines, blogs, reviews, and social media.

A key part of getting found, while doing your "inbound marketing", is making sure you show up on the first page of a Google search. The lazy marketer’s approach to doing this is to purchase pay by the click advertising. However most people ignore the paid ads, so to be really effective, you will need to perfect your SEO (Search Engine Optimization) skills.

SEO requires you to develop great content that your buyers will find sufficiently interesting, different or insightful, to the point that they will want to leave a comment in your blog or share the content to their social network. When your readers comment about your content on-line, using tools like Twitter, Facebook, Linkedin, etc., they spread the word virally to other readers and broaden your reach. These comments lead to links back to your site, which leads to more interest and ever increasing page ranking in the search engines.

To be successful at this, you will need to keep the content fresh. Traditional web sites don’t work in this regard, because they don’t change often enough. What is needed is a personal blog that you update regularly with fresh and informative information.

Your blog cannot simply be a sales pitch for your product, it needs to be about topics that your prospects care about, have an interest and probably did a search for this particular topic. The tone could be educational; or humorous; or controversial. But above all it needs to be highly engaging and relevant to them.

Like most things that are good for us in life, SEO requires work and patience before it will payback. So it can be tempting to take shortcuts, and just use SEM (search engine marketing such as paid search ads). However when inbound marketing is done right, the results will continue to build, and you will start to grow your own audience, and own your own traffic.

An extremely powerful way to create inbound traffic and qualified leads is to use a free product or service that provides all the tools needed to run an efficient campaign. A great new platform designes especially for the entrepreneur is a site named Markethive.com. Markethive.com is a "neural social communications platform" that is free to join and integrates all the tools you need such as your own personal Blog, auto-responder, email broadcast system, leads generation system, leads management system, news feed for continual member communication, profile page for personal brand and much, much more.

Once you have great content you will want to find ways to drive the maximum traffic to that content. In the last couple of years there has been some powerful networks emerge to help with this process in the social media space. Get yourself accounts on Twitter, Facebook and Linkedin, and join in the conversation. Start by listening. Watch what people are talking about in your topic areas, and take note of their interests. Once you have an idea of how the conversation works join in. Be careful not to take a sales stance approach to promote your products, as that will rapidly lose your audience for you. However you can draw your audience in with url’s that link to your blog posts and other non-sales oriented content.

To get prospects to pay attention to you, you will first need to understand what they care about. Read their Facebook posts, Twitter tweets, Linkedin comments, etc. and try to get inside their minds. Try to determine what appeals to them, or what has clearly turned them off. Then prepare your pitch, and use social media to engage with them.

 

Dennis Roeder — http://dennisroeder.markethive.com
http://dennisroeder.com/
dennis.roeder@gmail.com

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Welcome!

Here you will read about my experiences a I travel around exploring the Internet, exploring the country side and exploring life the way we would all like it to be.

Your life is what you create.  You are in control and nobody can change the reality that you observe except you.  Your life will go on whether you direct it or not.  If you don’t take action, on your own, your life will play out by default and that may not make you happy!

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Entrepreneurship – – What goes around comes around!

 

Modern Marketing News:

When I was growing up about 75 years ago almost everybody was self-employed. Yea, some farmers had a helping hand or two and a business in town might have a helper for a day or two but usually not on a full time basis.

As I see the situation today things are coming to full circle and in a pretty fast way. Full time jobs are hard to find and when one is found it does't pay enough to sustain a family. People are looking more and more into finding something they can do on their own. This is either making something to sell, selling something for someone else or offering some kind of service.

The point I am working on here is that I believe two trends are coming together and they are going to enforce each other. The two trends that are emerging is entrepreneurship and inbound social neural networking.

Also, when I was growing up towns were very small because most people lived out in the country. The people that lived in town were the owners of the businesses, officials and maintenance people. So, that is how I am going to relate, in my mind, the first application of inboard marketing.

As, I stated above most people lived out in the country so the business people had to wait for them to come to town to buy something. The business people finally decided they needed to do something to draw people into town on a regular basis so business was conducted on a more routine schedule. So, the businesses got together and decided to host exciting events on certain days that would draw the country people into town all at once. The businesses would prepare their stores with specials and special merchandise just set up for that day. This was in fact inbound marketing because all the different businesses banded together in a co-op to pay for the advertising and overhead of the event. They all had different agendas but the event benefited them all because of the increased traffic.

The entrepreneur is you and Markethive is the platform that will take care of all the tools you will need to promote your particular endeavor. Markethive is in launch phase right now, so the timing couldn't be any better. Markethive gives you all the social neural networking tools you need to promote and track the operations of your business.

The best part is that Markethive.com is completely free to use for life.

Dennis Roeder  —  Markethive.com —  BOD  —  Alpha Founder

 

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The Beehive is beginning to grow!

 

Modern Marketing News:

Markethive the motherhive of social neural networking is beginning to grow. It is getting bigger and bigger and the buzz of the active worker bees is getting louder and louder. Soon each of these worker bees will be venturing off to form their own hive and everyone in the world will be hearing the buzz created by the work of each one of them as they progress in their own agenda but support and add to the activities of the group they belong to.

Modern Marketing is different from the marketing of just a few years ago. Modern Marketing is not abusive to the intended prospect by sending email after email trying to get their attention, or annoying pop-ups that delay their activity when searching on the Internet or anything that interrupts their normal routine they want to do while online. Modern Marketing is Giving, Caring, Honesty, Transparent, and Helpful. You are continually putting out content and information that is helpful and solves a problem that they may have.

Modern Marketing is commonly known on the Internet as inbound marketing as apposed to outbound marketing. Outbound marketing is losing ground when it comes to click through rate because people are just tired of being harassed by people or companies trying to sell them something the they don't want of need. They delete emails without even opening them and disreguard pop-up and close them with out reading them. Whereas, inbound marketing consists of putting content and helpful information in places where many prospects congregate as they are searching for a solution to their problem. If your content is there they may say, “oh, I know that person they may have what I need”.

Markethive.com is the place to get started with inbound marketing. It is free to join and learn. Their revenue is generated only by advertisements. Markethive.com is a complete inbound marketing system completely integrated with social networks such as facebook and linkedin. You can use the system free or is you decide to you can go the the advertising section and advertise your brand or company. There is also ways to earn advertising credits as you use the system. So you have nothing to lose by joining and getting started.

Dennis Roeder  —  BOD  —  Alpha Founder
 

Dennis Roeder

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Plan your activities by design.

From the HardDrive of Dennis Roeder.

If you are not living your life the way your want you are living by default and not by design. Your everyday life is going just exactly the way you thought it would. To change your life the way you want it to be you have to take note of what you have to do to make those changes. The changes you need to make may be to study something new or perform a certain activity in a different way. It will all make a difference when you decide in your mind to do it and make it happen. It may mean that you will have to do some more studying, find a way to earn more money or re-organize you activities so you have more time. You won’t reach what you would like to have until you think of a way to accomplish it.

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The way to be successful in life is to always be aware of what you want and be ready to get involved in whatever it takes to step up to the next rung on the ladder if that is what you want. The thing that you need to concentrate on is what is it that you really you want. Pay attention to your emotions they will let you know what your situation is right now. Are you happy and content – maybe your where you want to be in your life. If you are sad and longing for something else you should sit down and analyze you present situation and see what you need to do to change it.

Dennis Roeder,  MarketHive.com  —  BOD  —  Alpha Founder

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